SAMSUNG ELECTRONICS / CHEIL WORLDWIDE
- YEAR: 2019
- EVENT LOCATION: Korea
- ACTIVITY DAYS: 4 Days
- TASKS: Conception / Planning & Implementation / Set-up / Exhibition / Booth operation / Logistic / Manpower management / Entertainment / Catering
E.STYLE LMC Korea participated in a bidding process with 5 different agencies to conduct the Samsung 8K QLED tv Launching & Media Day, winning the bid with the slogan “Four Special days For Your Lifestyle, Into Your Life”. In order to create a successful PR buzz and strengthen Samsung’s position as the technical leader in the TV market, we invited 100 media representatives and 100 tech-oriented influencers to the launch and media day event. In designated experience zones the exhibited TVs showcased various scenarios specifically targeted at the lifestyle of Millennials. Additionally, we invited celebrities including singers, movie directors, BJ’s (Broadcast Jockeys), and webtoon artists who presented the outstanding features of Samsung’s new TVs through personal experiences in their daily lives.