SAMSUNG ELECTRONICS / CHEIL WORLDWIDE
- YEAR: 2017
- EVENT LOCATION: 11 Cities in UK
- ACTIVITY DAYS: 45 Days
- TASKS: Media event / Booth operation / Branding / Furniture / Manpower management
In 2017 we head to the following cities across the United Kingdom: Manchester, Birmingham, Newcastle, Bristol, Leeds, Kent, Cambridge, London, Glasgow, Nottingham, and Milton Keynes. Over six very exciting weeks for the U.K. National Studios Team we managed 11 events across 11 different cities all over the U.K.. Starting from the 15th of September and lasting until the 29th of October, the events required a lot of commitment from every single one of us. As usual, we had a great team spirit and supported each other wherever we could. The studio came in various shapes and sizes from a small 25sqm promotion booth up to a 100m2 installation with plenty of entertaining ideas to commercialize the readily bought Samsung devices. The stands generally caught a lot of attention and were especially busy on weekends, inviting customers to further gain professional information about their devices. The feedback for this activation was overwhelmingly positive and besides being properly informed, customers reported an increase of motivation for using their devices. Everyone put in an absolutely great job and made the booth operation particularly smooth.