SAMSUNG ELECTRONICS / CHEIL WORLDWIDE
- YEAR: 2017
- EVENT LOCATION: Basel [Switzerland]
- ACTIVE DAYS: 8 days
- TASKS: Media event / Booth operation / Catering / Transportation / Meeting room / Manpower management
Basel World is a trade show of the international watch and jewellery industry. Basically all upscale watch brands you can imagine participate there as main exhibitors.
It comprises about 2,100 exhibitors from over 45 countries, including market-leading watch and jewellery brands as well as companies specializing in precious gems. The show attracts over 94,000 visitors. Like a crown jewel, our team handled the media event and the entire booth operation of Samsung. We operated the press interview, meeting rooms, a 4D experience theatre and the main exhibition booth including all services. A flawless operation drove outstanding customer engagement. It brought a whole new meaning to jewellery.