SAMSUNG ELECTRONICS / CHEIL WORLDWIDE
- YEAR: 2015 / 2016 / 2017 / 2018
- EVENT LOCATION: Berlin [Germany]
- ACTIVE DAYS: 6 Days
- TASKS: Conception / Planning & Implementation / Booth operation / Promotion activities / Media partnership / Set-up / Technical solution / Stage programme / Branding / Manpower management
The world’s most important technology marketplace: IFA 2018
IFA in Berlin, the world’s leading trade show for consumer electronics and home appliances with 244.000 visitors, is our familiar performance stage. Year after year, this stage cultivates our partnerships and shapes our character. Once again we worked together with Cheil on behalf of Samsung to manage the operations at one of IFA’s largest halls at the exhibition with a ground space of 8,500sqm. Additional connected events were held by us in and outside of Berlin Messe during the IFA period.
With several months of preparation, our teams worked hard to successfully manage the booth operation, the arrangement of conferences, meeting rooms, catering, manpower, promotions and programme shows running every hour.