SAMSUNG ELECTRONICS / CHEIL WORLDWIDE
- YEAR: 2017
- EVENT LOCATION: London [UK]
- ACTIVITY DAYS: 4 Days
- TASKS: Booth operation / Transportation / Logistic / Man power
For the very first time, Samsung took part in the Goodwood Festival of Speed which is located near Chichester in the South of England. The Goodwood estate measures 4856 hectares and consists of a motorsport circuit, horseracing, aerodrome, golf court, shooting range and cricket field. Under the theme “Peaks of Performance – Motorsport’s Game-changers”, part of the estate was transformed into a car show where all car manufacturers were showcasing their newest and most innovative models, testing them on the famous “hill climb” track for 4 days.
E.STYLE’s team was onsite from the 28th of June to the 3rd of July for the new Samsung Galaxy S8 Studio, located in the Future Lab and welcoming 11,494 visitors. The purpose was to provide a glimpse of what the future could look like with new technologies. The guests enjoyed the latest Samsung products and went on an exciting roller-coaster ride thanks to the Gear VR 4D Theatre installation and new full-motion technology simulation chairs. A true and fun experience! Judging by how busy the booth was and the bright smiles of the guests, the operation was a great success.