SAMSUNG ELECTRONICS / CHEIL WORLDWIDE
- YEAR: 2015 / 2016
- EVENT LOCATION: London [United Kingdom]
- ACTIVE DAYS: 30 Days
- TASKS: Booth construction / Technical conception and implementation / Manpower operation / Device installation / Program development / Branding production / Design works / Entertainment / Logistic planning
The Galaxy Studio is an immersive pop-up customer interaction that demonstrates the power of integrating multiple Samsung mobile devices. The installation in London was one out of 10 global activities and being operated for 30 days. Different thematic zones to introduce the latest functions of Samsung’s newest flagship smartphones, wearable and accessories attracted more than 500.000 visitors. Different target groups were invited to immerse themselves in the latest in virtual reality and lifestyle gadgets.
Before E.STYLE already supported two Galaxy Studio projects in UK and was invited by our client Cheil on behalf of Samsung to support and manage also the latest activity in June.