HYUNDAI MOTOR COMPANY / KIA MOTORS
- YEAR: 2008 / 2010 / 2012 / 2014
- EVENT LOCATION: Torino, Milano, Firenze [Italy] / Frankfurt, Hamburg, Dortmund, Dresden [Germany] / Paris [France] / Moscow [Russia] / Madrid [Spain] / Prague [Czech Republic], Porto [Portugal], Copenhagen [Denmark] / Bristol. Manchester [United Kingdom], Eindhoven [Netherlands]
- GUESTS: 4,000,000
- ACTIVE DAYS: 4 Weeks per a project
- TASKS: Media Partnership / Public promotion event / Press conference / Hospitality / Brand implementation / City contact / Public approval / Legal service / Technical infrastructure / Entertainment / Manpower management
THE PUBLIC EVENT ALL OVER EUROPE
In 2008, we wanted to create a place where fans and supporters of major sporting events could congregate and get together to celebrate football as one community. Thus we developed a concept of a “Public Viewing” with Innocean on behalf of Hyundai and Kia. Since 2008, total 4 times of public viewings over FIFA World Cup and UEFA Euro.
E.STYLE is proud to deliver Public viewing projects in 10 countries and 16 cities and the brand engaged with over 5 million visitors up-to-date. A number of the parks were located at prominent public venues and landmarks around Europe to offer large size of fans to join together and feel the football fever as one.
Our teams created a unique concept of Public Viewing and managed each event. To bring the vision to life, our team developed programs during each event with live broadcasting, various stage events, media partnership, brand implementation and also massive technical installations. Activating in multiple cities, venue negotiation with city authorities and safety management were also key elements of the project.