SAMSUNG / CHEIL
- YEAR: 2012 / 2013 / 2014
- EVENT LOCATION: Berlin [Germany]
- ACTIVE DAYS: 5 Days
- TASKS: Conception / Planning & Implementation / Booth operation / Promotion activities / Enterprise VIP / Media partnership / Set-up / Technical solution / Stage programme / Branding / Manpower management / .Summit & Gala / Conference
IFA in Berlin, the world’s leading trade show for consumer electronics and home appliances with 240.000 visitors, is our familiar performance stage. We travelled together with Cheil on behalf of Samsung to IFA Berlin with one of the largest halls at the exhibition with a ground space of 8,500sqm. Connected events are held by us in and outside of Berlin Messe during the IFA period.
Our in-house teams worked in terms of booth operation, arrangement of conferences, meeting rooms, catering, manpower, promotions, and so on. Optional: A team of more 15 experts took care about 10.500 working hours, 7.750 meals and several shows every minute. Our technical teams also ran special events and daily stage shows/programs within the exhibition and ensured that technique, moderators and special guests like World Champion’s from FC Bayern Munich were fully supported at all times.