INTEGRATED EVENT CAMPAIGN FOR HYUNDAI

HYUNDAI MOTOR COMPANY / INNOCEAN WORLDWIDE

• YEAR: 2013 / 2014
• EVENT LOCATION: London [United Kingdom] / New York [United States]
• ACTIVE DAYS: Online: 3 weeks / Offline: 3 weekends per a competition
• TASKS: Online & Offline conception / Technical solution & Planning / Sponsorship activation in London & New York / Incentive Winner trip organisation

Following activation in New York Times Square and London Piccadilly Circus in 2013, CSR events took place to support the Camel library in Ethiopia, a project of Save the Children in 2014. We are there with Hyundai, to offer people the opportunity to make donations to the charity with the chance of winning a VIP trip to the World Rally Championship. Imagine playing mobile racing game called ‘Real Racing 3’ with an iPad on the big screen at the famous Piccadilly Circus in London. Indeed, players who completed laps in the game could ‘donate’ their laps to the Camel library – an innovative approach to ensure children in nomadic communities to have access to books through the mobile Camel library service. The camel is a form of transportation in the region where cars are still a rarity.

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We integrated the online and offline management for the mobile game competition and charity program. Our work involved digital engagement tactics, offline promotion, technical support, creative development and content generation for diverse social media channels. We advanced the concept behind the event, organised the event, the operations, technical requirements and logistics for the staff and crew.