ROAD SHOW: PUBG CONVOY TOUR & GUERILLA ACTIVITIES
PUBG CORPORATION / CHEIL WORLDWIDE GERMANY
- YEAR: 2018
- EVENT LOCATION: Berlin [Germany]
- ACTIVITY DAYS: 16 days
- TASKS: Conception / Planning & implementation / Venue / Operation / Branding / Production / Manpower management / Logistic
“PlayerUnknown’s Battlegrounds” (PUBG) is one of the largest and hottest online games of the so-called Battle Royale genre with over 3.3 million active players. This exceptional position in the computer games market is underlined by the fact that the annual international tournament attracts up to 5.6 million viewers on the Internet for all professional players and fans of PUBG. In addition, the so-called “PUBG Global Invitational“ also draws thousands of viewers to the live event, which took place in the end of July 2018 in the Mercedes-Benz Arena in Berlin. It quickly became clear: such a unique and globally acclaimed e-sports tournament requires a special form of promotion. The idea was to make virtual elements of PUBG, which are known to every fan of the game, appear for the first time and “in real life” in the middle of bustling Berlin. And so it took place: a week before the tournament start, military convoys drove through the city, a huge loot box was parked outside the Mercedes-Benz Arena and PUBG graffiti and frying pans dominated Berlin’s scene. Above all, an oversized PUBG mural in the middle of the city was brought to life every night by a 3D mapping projection, a spectacular eye-catcher for the people of Berlin. It was a worldwide topic of conversation among fans on social media. The result: record ticket sales and the most successful event in the history of PUBG.
