ROAD SHOW: WEBER GRILL ROAD TOUR 2018
Weber-Stephen Deutschland GmbH
- YEAR: 2018
- EVENT LOCATION: Various cities in Germany
- ACTIVITY DAYS: 8 months
- TASKS: Conception / Planning & implementation / Booth operation / Online marketing / Catering / Manpower management / Logistic / Branding
Managing over 100 events within a period of 114 days – yes, we can! From 16th March until 7th July 2018, E.STYLE’s project team toured from city to city in Germany for our client Weber-Stephen to strengthen their regional dealers and attract potential new customers to their stores. Containing 42 evening shows and flying buffet events as well as 27 giant trucks for barbecue shows, this event series was a great success. In the months leading up to the dealership event series, we prepared everything meticulously from A to Z. In the preparation phase, our IT team dedicated itself to set up an event homepage for handling the event registration process. And our production team took care of technical equipment such as PA systems and branding materials. During the live phase, our project team proudly delivered the onsite operation of all 103 events throughout the country. Through continuous communication, we became a bridge between the Weber-Stephen dealers and their guests.
