KIA MOTORS / INNOCEAN WORLDWIDE
- YEAR: 2016
- EVENT LOCATION: Paris / Nice & Cannes
- ACTIVITY DAYS: 4 Days per event
- TASKS: Planning & Realisation / Set-up / Hospitality / Test driving / Activation / Manpower management / Logistics
KIA Motors as a sponsor of UEFA EURO 2016 carried out hospitality programs in France during Euro Football match. Customers and media groups are invited to Paris, Nice & Cannes to experience unforgettable moments. During 4 days in each city, KIA offered localised programs such as city tour, welcoming dinner party, football match viewing, and in particular, test driving with KIA Sportage visiting several historical spots in beautiful French Riviera
These events were executed and operated by E.STYLE with Innocean worldwide who planned and managed on behalf of KIA MOTORS, and successfully harmonised with football fever and delivered the brand message ‘Power to Surprise’ to the guests.