On June 29th, 2017, the winners of the German Brand Award were honored at a festive gala at the German Historical Museum in Berlin. More than 500 invited guests from business, politics and media accepted the exclusive invitation.
The event agency E. STYLE convinced the jury with an international roadshow staged for Weber-Stephen and won a German Brand Award in the category “Excellence in Brand Strategy, Management and Creation”. Axel Henrici and Sky Wimmel from E. STYLE received the award together with Inga Grautegein and Simone Weber from Weber-Stephen in Berlin.
“We are very pleased about the award. It is confirmation of our work and is therefore primarily due to our employees, who make such successes possible with great commitment and creativity “, says Axel Henrici, Client Service Director at the event and live-marketing agency E. STYLE.
“With the international roadshow, we invited the European buyers of our partner shops for the first time to a strictly secret preview of Weber-Stephen’s latest product innovation, the Gas Grill Genesis II. The exclusive B2B events were very well received by the buyers and proved to be an excellent format for presenting our new product. This is also due to the excellent cooperation with E. STYLE “, adds Simone Weber, Marketing Director Germany at Weber-Stephen.
The German Brand Award is presented by the German Brand Institute and the German Design Council, which was established in 1953 by the German Bundestag, for successful brands, consistent brand management and sustainable brand communication.
Picture source (above): Rat für Formgebung/Manuel Debus
Picture source (below): Event agency E. STYLE (ltr.) Award ceremony of the German Brand Awards in Berlin: Sky Wimmel (E. STYLE), Simone Weber (Weber-Stephen), Axel Henrici (E. STYLE) and Inga Grautegein (Weber-Stephen)