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GAMIFICATION: Ready Player One
What is gamification? It's about using game techniques and fun elements in areas other than games to improve the user experience. Nowadays, it's become a marketing tool that allows people to experience brands in a more entertaining and effective way.
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BODY LANGUAGE: What Do You Mean?
We spend a third of our day in the office or sometimes even more than that. So we spend a lot of time with our colleagues. We need to communicate with each other in the office – which is more than just talk! In this context it is important to check on ourselves. Do we communicate well? Do we properly understand each other?
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BLEISURE: On The Rise
´BLEISURE´ is the combination of business travel and leisure travel in one trip. The number of business travelers wishing to extend the journey for leisure is growing year by year.
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RETRO: Nostelgia
Retro marketing is a strategy to re-interpret and revive products and services that were sold in the past, causing and stimulating nostalgia at the same time, rather than just blindly reproducing the past. Why has this strategy skyrocketed to fame in such a short time?
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PUSH & PULL FACTOR: F=ma
So what is a PUSH FACTOR? And what is a PULL FACTOR?
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EVENT TECH.: Meet In Digital
This can lead us to another key trend in 2019, SUSTAINABILITY. The use of technology will allow more reduction of printed material. Many parts of branding will be produced in digital.
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E-SCOOTER: Green Light On For E-Scooter
Commuting is one of the big issues. Not enough parking spaces, lack of public transportation and traffic jam are common problems in big cities around the world. And whether you have your own car or not, these problems don’t go away.
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SOCIAL PRESSURE: Encourage The Positive Pressure
Pushing or forcing someone sounds uncomfortable. But funnily, we trap ourselves with this uncomfortable action consciously or unconsciously.
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Event agency E. STYLE wins German Brand Award for international roadshow
The event agency E. STYLE convinced the jury with an international roadshow staged for Weber-Stephen and won a German Brand Award in the category “Excellence in Brand Strategy, Management and Creation”. Axel Henrici and Sky Wimmel from E. STYLE received the award together with Inga Grautegein and Simone Weber from Weber-Stephen in Berlin.
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